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  • Writer's pictureTodd Valentine

The Evolution of Social Media: Threads Rising, Twitter Adapting

The social media landscape has been anything but static these past two weeks. Twitter, in the midst of a sports-filled weekend and 4th of July celebrations, introduced a rate limit restricting non-paying users to 800 tweets. As a Twitter loyalist since 2009, the sudden move was more than a little jarring. It felt as if the beloved platform was morphing into something unfamiliar and even a tad hostile.


However, in the ever-fluid world of social media, the changing tide creates new opportunities. As Twitter users grappled with the new limitations, Meta, previously known as Facebook, unveiled its own creation - Threads. This Twitter clone, easily linked to your Instagram account, offers an uncanny yet fresh social networking experience.


This shift begs the question: Should your brand venture onto Threads?

In my view, the answer is an emphatic YES. Threads, much like Twitter in its early days, is a canvas waiting for brands to paint their unique narratives. Despite its initial corporate feel, likely influenced by the early influx of paid influencers, Threads offers an invaluable opportunity for brands to engage in a burgeoning social space.


But don't dismiss Twitter just yet. In a bid to retain its influential creators and appease their devoted followers, Twitter has unveiled its ad profit-sharing initiative.

This new feature allows creators to monetize their viral, engaging tweets, with some earning upwards of $100,000. It's a game-changing move that could redefine Twitter's role in the digital marketing landscape.




Despite the changes and challenges, both Threads and Twitter offer unique opportunities for brands. Early adoption of Threads can allow brands to become defining voices in a fresh space. Simultaneously, Twitter's new profit-sharing model incentivizes high-quality, engaging content.


In this ever-evolving social media world, adaptability isn't just about survival; it's about seizing opportunities to engage, influence, and thrive. The question isn't whether to adapt but how quickly and effectively you can do so. It's time to weave your narrative on Threads and re-energize your Twitter strategy.

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