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  • Writer's pictureTodd Valentine

CASE STUDY SERIES | A SWEET SOCIAL PROJECT

Challenge

The client, a vegan bakery specializing in delicious desserts, faced challenges in establishing an online presence and engaging with their target audience on social media. With a fantastic product that catered to a niche market, they needed a strategic approach to reach vegan dessert lovers effectively.


Solution

Our company provided Social Media Management and Content Creation services to help the bakery build its online presence and engage with its audience. We identified that short-form video content would be the most impactful way to showcase their products and the freshness of their desserts.





Results

By focusing on creating visually appealing, authentic content that allowed viewers to feel as if they could "reach out and touch" the desserts, we were able to achieve the following results:

  • 62% increase in followers

  • 798% increase in engagement

  • 241% increase in accounts reached


Conclusion

With our strategic approach to social media management and content creation, we helped the vegan bakery dramatically increase its online presence and engagement, connecting them with its target audience and showcasing its exceptional products.


FULL DISCLOSURE: We no longer represent this client; a more prominent brand is acquiring them as they move to retail shelves.


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