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  • Writer's pictureTodd Valentine

Best Practices for Using Mailchimp and Adding Names to Your Email List

Updated: Jun 3, 2023




Leveraging the power of Mailchimp can help your non-profit organization effectively manage and grow your email list. By following these best practices, you can optimize your email marketing efforts, ensuring successful communication with your target audience - in this case, pastors.


  1. Collecting Emails:

  • Seek permission: Always ask for consent before adding anyone to your mailing list.

  • Sign-up forms: Place user-friendly sign-up forms on your website, social media pages, and other digital platforms.

  1. Importing and Organizing Contacts:

  • Organize contacts: Keep your contacts organized by categorizing them with tags (e.g., 'Pastors').

  • Importing lists: Follow Mailchimp's guidelines to import your email list without violating any rules or regulations.

  1. Segmenting Your Email List:

  • Segment by interest: Group pastors based on their specific interests or areas of expertise.

  • Segment by engagement: Identify highly engaged pastors and tailor messages to maintain their involvement.

  1. Content Creation:

  • Personalization: Use merge tags to personalize email content for each recipient, addressing them by name.

  • Relevant content: Share information and updates that resonate with your pastors' interests and needs.

  1. Testing and Tracking:

  • A/B testing: Test different email elements such as subject lines, content, or sending times to find the best-performing combinations.

  • Analytics: Monitor key metrics such as open and click-through rates to measure the success of your email campaigns.

  1. Regular Maintenance:

  • Update contact information: Keep your email list up-to-date by removing outdated or invalid email addresses.

  • Monitor unsubscribes: Analyze reasons for unsubscribes to improve your email strategy and reduce future opt-outs.

By implementing these best practices, your non-profit organization can maximize the effectiveness of Mailchimp, facilitating impactful email marketing campaigns and fostering lasting relationships with your list of pastors.

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