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CASE STUDY SERIES | CULTURE & SEARCH ENGINE

In today's world, the importance of understanding and embracing culture in marketing cannot be overstated. When businesses resonate with their target audience on a deeper level, they build trust and foster meaningful connections. One such example of a culturally-aware marketing strategy can be seen in our work with On Board Charcuterie and Catering Company, a small business specializing in creating unique and delicious charcuterie boards and catering for events and parties. Our collaboration led to remarkable results, with the company landing on the first page of Google for "Black Caterers in Raleigh."



On Board Charcuterie and Catering Company had an existing website that was outdated and not optimized for search engines, making it difficult for potential customers to find them through online searches. Recognizing the strong cultural element in the catering industry, especially when brides are looking for caterers that resonate with them, we took a holistic marketing approach and focused on redesigning the website and implementing an SEO strategy that took culture into account.


We worked with On Board Charcuterie and Catering Company to create a new website design that was modern and visually appealing, with a user-friendly navigation system. To emphasize the company's cultural identity, we made sure the design elements, imagery, and messaging were aligned with their target audience's values and preferences.


In addition to the design overhaul, we optimized the website's content and meta tags by adding relevant keywords to the pages, including "Black Caterers in Raleigh." This was crucial for improving the website's search engine rankings, making it more accessible to brides searching for caterers that understood their cultural needs and preferences.


We also built backlinks to the website from other relevant websites, which helped increase its authority and search engine rankings. These backlinks not only improved the website's SEO but also showcased the company's strong connections within the community and the catering industry.


Our collaboration with On Board Charcuterie and Catering Company is a testament to the power of cultural marketing and SEO. By understanding and emphasizing the importance of culture in marketing, we were able to help the company thrive in a competitive industry and connect with their target audience on a deeper level.





If you're looking to elevate your brand and resonate with your audience through cultural marketing and SEO, get in touch with us today. Let us help you create meaningful connections and drive growth for your business! 🚀🌟🔥

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